Local Search Engine Optimization

Local search engine optimization is the practice of optimizing content for “brick and mortar” businesses targeted for their particular geographic location.

Local search helps businesses promote and market their products and services to their local customer base.

Benefits of Local Search

• Promote and grow your brand
• Attract new customers
• Increase online visibility
• Increase traffic to website
• Increase traffic to social media content
• Helps to identify niche markets
• Improve overall search rankings
• Makes it easier for customers to find your business
• Increases repeat business
• Builds brand loyalty
• Improves local community involvement and outreach
• Tends to have a high return on investment
• Improves conversion rates

Local SEO Statistics

• 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
• 86% of people look up the location of a business on Google Maps
• 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
• Near Me” type searches grew by an estimated 900% over a 2 year span (Chat Meter)
• 50% of people who conduct mobile searches for a local business will visit the store within one day. (Search Engine Land)
• 72% of consumers point to positive reviews a trust indicator for a business (Search Engine Journal)
• 50% of mobile searchers look for business identification, like an address (Hubspot)
• 61% of digital marketers treat search engine optimization as a top priority.
• 46% of all Google searches are loca The same article revealed that 60%)of the people who search for local business use smartphones.  (Hubspot)
• 71% of customers look to confirm the address before visiting a new store.